In the aeroplane over the sea was once just an album people could listen to, but now it has expended into much more than that. Taking the songs from the album as well as inspiration from the already present art, I found that if this album were a brand, it would be a vintage clothing store. There is a solemness and history filled connection between the album and a vintage clothing store. Choosing a whale as the logo also fit those same themes, so I felt it was a perfect match!